Overview
Dr. A Disc Care website came about after Amira Integrative Health was looking for someone to help them promote their services including intradiscal ozone therapy by increasing web traffic and leads. Em built them a new website and set up a Google Ads campaign to help them achieve their goals.
Site Audit
Em worked with Amira and reviewed their current website and decided to rebrand another website for a campaign specifically around intradiscal ozone therapy.
Campaign outline
Em put together a comprehensive plan for the instradiscal ozone campaign which included Google Search Advertising the new website and email automations.
Audience Identification
Em worked with Amira to identify and target their audience starting with search keywords, location and age.
Google Ads
After building the new, rebranded website, Em set up a Google Ads search campaign to drive relevant traffic to the site.
Paid Social Campaign
Once Google Ads campaigns were up and running for a few months, Em rolled out Meta Paid Social ads to retarget users who had previously visited the website via the Meta Pixel.
