Overview
Transition Lehigh Valley Style from their old web platform and reliance on print advertising to a new upgraded platform and digital marketing strategy.
Out with the Old
The old Lehigh Valley Style website had become visually confusing and cluttered. It was also on a platform that no longer served all the needs of the magazine.
In with the New
The new LehighValleyStyle.com features a scaled down navigation and more modern design and layout. It also has many integrated features to help with SEO, analytics and keeping in touch with their user base.
Responsibilities
- Migrate website to WordPress platform
- Database export, import and cleanup
- Develop and execute website taxonomy, content, SEO and platform initiatives
- Build new, more efficient internal and external processes and workflows
