Creativity Delivered
Challenge was to inform consumers that Crayola.com ships orders directly to you without the use of specific products.
Responsibilities: art direction, ideation, video, motion graphics and marketing.
ROAS: 9.80 CTR: 3.44%
Crayola.com Ads
A set of ads to promote Crayola.com initiatives.
Responsibilities: art direction, ideation, video, motion graphics and marketing.
ROAS: 6.32
Beatles Coloring Book
A set of ads to promote a licensed Beatles/Crayola coloring book.
Responsibilities: art direction, ideation, video, motion graphics and marketing.
ROAS: 3.97
Crayola Brand Ads
A collection of Crayola brand ads for various products including Scribble Scrubbies and Color Wonder.
Responsibilities: ideation, video and motion graphics.
Crayola Easter Campaign
The goal of Crayola’s Easter Brand Campaign was to generate awareness of the Scribble Scrubbie and Color Wonder product lines via video views and traffic to Crayola.com.
Some ads were an extension of an external agency’s initial “Jealous Pets” campaign, other concepts were developed internally.
- 72MM Impressions
- 19MM Reach
- 31MM Post Engagements
- 59MM Video Plays
- 277k Landing Page Views
